然而，波兰社会学家Zygmunt Bauman对这一现象提供了最深刻的见解。鲍曼在他的着作“消费生活”一书中写道，我们可以说“消费主义”是一种社会安排，它源于回收平凡，永久，可以说是“政权中立”的人类需求，欲望和渴望成为主要的推动力社会，一种协调系统再生产，社会融合，社会分层和人类个体形成的力量，以及在个人和群体自我政策的过程中发挥重要作用。鲍曼的意思是，当消费品的需求，欲望和渴望推动社会发生的事情，以及当他们主要负责塑造我们存在的整个社会系统时，消费主义就存在。他们通过消费引导，受到主导的世界观，价值观和社会文化的启发和再现。在消费主义下，我们的消费习惯定义了我们如何理解自己，我们如何与他人联系，以及整体，我们在多大程度上适应并受到整个社会的重视。因为我们的社会和经济价值在很大程度上取决于我们的消费者实践，消费主义 – 作为一种意识形态 – 成为我们看待和理解世界的镜头，我们可能做到的事情，以及我们如何实现我们想要的目标。根据鲍曼的说法，消费主义“操纵个人选择和行为的可能性。”鲍曼认为个人的欲望和渴望成为一种与我们分离的社会力量，这种理论与资本主义制度中的工人异化理论相呼应。拥有。它随后成为推动和再现规范，社会关系和社会整体社会结构的力量。
However, Polish sociologist Zygmunt Bauman provided the most insightful insight into this phenomenon. Bowman wrote in his book “Consumer Life” that we can say that “consumerism” is a social arrangement that stems from the recovery of ordinary, permanent, arguably “human neutrality” human needs, desires And eager to be the main driving force, a system of coordinated system reproduction, social integration, social stratification and the formation of human individuality, and play an important role in the process of individual and group self-policy. Bowman means that consumerism exists when the demand for consumer goods, desires and desires drive things happening in society, and when they are primarily responsible for shaping the entire social system in which we exist. They are guided by consumption and inspired and re-emerged by the dominant worldview, values and social culture. Under consumerism, our consumption habits define how we understand ourselves, how we connect with others, and how much we adapt and receive the attention of society as a whole. Because our social and economic value depends to a large extent on our consumer practices, consumerism – as an ideology – as a lens for us to see and understand the world, what we can do, and how we achieve us The goal you want. According to Bowman, consumerism “manipulates the possibility of personal choice and behavior.” Bowman believes that individual desires and desires become a social force that is separate from us. This theory is related to the theory of worker alienation in the capitalist system. echo. have. It then became the force to promote and reproduce norms, social relationships and the overall social structure of society.