最畅销的国际营销教科书将国际营销定义为“旨在计划，定价，促进和指导公司的商品和服务流向一个以上国家的消费者或用户以获取利润的商业活动的表现。”争论说“不止一个国家 ”是国内营销与国际营销的区别。我们还可以说，“为了利润”是一个限制性资格，因为联合国可持续发展目标，非营利组织和慈善组织 – 仅举几个类别 – 也使用“国际营销”工具，技能和知识来越野与他们的活动接壤。但这不是本博客的重点！相反，让我们使用国际营销的定义作为该主题的一般指南。我想关注的是密歇根州立大学对国际营销奖学金的影响。大约半个世纪以来，密歇根州立大学商学院广泛的商学院一直是国际营销奖学金的领导者 – 研究，教学，服务和外展。密歇根州立大学拥有约1,400名教师，在176个国家开展研究，教学，服务和外展活动 – 其中一些教授已获得国际营销奖学金。最终，研究排名推动了密歇根州立大学等学术机构的声望和声誉。我们有大学排名，大学排名（例如商学院）和部门排名。然而，由于“国际营销”是更广泛的“营销”主题中的一个子主题（即，大多数商学院/学院都有市场营销部），我们很少对这样的专业领域进行排名。值得庆幸的是，存在帮助我们的选项。特别是，“Google学术搜索提供了一种广泛搜索学术文献的简单方法。从一个地方，您可以搜索许多学科和来源：文章，论文，书籍，摘要和法院意见，来自学术出版商，专业协会，在线知识库，大学和其他网站。“Google学术搜索还允许研究人员自我识别他们的“感兴趣的领域”（一个档案中最多五个短语）。这使得将Google学术搜索用于诸如“国际营销”等关键短语尤为合适，因为研究人员自己通过输入短语并将其保存到他们的个人资料中进行自我识别.
The top-selling International Marketing textbook defines international marketing as “the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.” The argument is that “more than one nation” is what separates domestic from international marketing. We can also argue that “for a profit” is a constraining qualifier since the United Nation’s Sustainable Development Goals, non-profit organizations, and philanthropic organizations – to name a few categories – also use “international marketing” tools, skills, and knowledge to cross country borders with their activities. But that’s not the focus of this blog! Instead, let’s use the definition of international marketing as a general guide to the topic. What I do want to focus on is Michigan State University’s influence on international marketing scholarship. For about half a century, MSU’s Broad College of Business has been a leader in international marketing scholarship – research, teaching, services, and outreach. MSU has some 1,400 faculty conducting research, teaching, service, and outreach in 176 countries – and a number of these professors are entrenched in international marketing scholarship. Ultimately, research rankings drive the prestige and reputation of an academic institution such as Michigan State University. We have university rankings, college rankings (e.g., business schools), and department rankings. However, since “international marketing” is a sub-topic within the broader topic of “marketing” (i.e., most business schools/colleges have a Department of Marketing), we seldom have rankings for such a specialized area. Thankfully, options exist to help us out. In particular, “Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites.” Google Scholar also allows researchers to self-identify their “Areas of Interest” (up to five phrases in one profile). This makes it especially appropriate to use Google Scholar for key phrases such as “international marketing” since the researchers themselves have self-identified by typing in the phrase and saving it to their profiles.